Digital marketing design, copy + campaigns
As the Digital Marketing Coordinator at Coconino Community College, I focus on lead generation, which includes planning, developing an implementing the college's digital strategy to help connect students with the college.
SEARCH ENGINE MARKETING
Google Ads, Facebook Ads, Instagram Ads
LANDING
PAGES
Copy, Design and Forms
Salesforce/Marketing Cloud Account Engagement
EMAIL AUTOMATION
Copy and Design
Salesforce/Marketing Cloud Account Engagement
TEXT
MESSAGING
Automated and Unautomated SMS/MMS Messaging
Mogli/Salesforce Platform
Google Ad Campaign
Structure/Microcopy/Assets
I write microcontent for Google Ads, including headlines, descriptions, sitelinks, and callouts. I also create campaign structures with the appropriate ad groups, ads, and assets.
Landing Page Design
I design and write copy for marketing landing pages targeted to prospective students. By providing a clear and compelling message and call-to-action, I encourage students to continue exploring their educational options by filling out a Request for Information.
I often create several versions of a single landing page over time, optimizing them for effectiveness using multivariate testing.
Downloadable Assets Associated with Email Campaigns
Using CTAs, I encourage students to download supplemental materials designed to help make their college decision, and hopefully their application process, a little easier.
Text Messaging
Students receive college deadlines and other important messaging via text. Prospective students may also receive marketing message via text.
Hello {{{Recipient.FirstName}}}, This is CCC with a reminder that the scholarship application for 2023-24 is now open. Apply before Feb. 24 at 11:59 p.m. coconino.awardspring.com
Hello {{{Recipient.FirstName}}}, This is CCC with a reminder that the the Drop for Nonpayment deadline is Dec. 5 at 5 p.m. Please make your payment arrangements as soon as possible. coconino.edu/payments. Need help? 928-527-1222